Baldwin Bicycle Company Essay

Make a recomm give noniceation regarding the future(a) st ramblegic direction if the company. According to the SWOT analysis, MD is regarded as a star taking the BCG matrix. Therefore MD should hold its position in spite of appearance the mart. In order to do this, we retain recommended a few strategies for MD to maintain its position. To maintain its star position, MD needs to be proactive and be constantly aw ar of its environment. Currently in that respect is an opportunity in the Chinese marketplace. MD has plans to penetrate this market. In order to be successful, MD needs to thoroughly analyse this market and tailor its products to the address market. collectible to the growing manufacture and increasing competition, MD needs to also mingle a differentiation strategy.According to the weaknesses, MD is currently having problems with delivering excellent client service. Whilst MD has invested in employee training and values customer service deep down the organisation, this may be an bea MD needs to strengthen on. This go forth help differentiate itself from competitors such as Wendys and Burger King and accordingly continue to hold its position within the market.DEVELOPMENT and RECOMMENDATIONS FOR IMPLEMENTATION OF strategic OPTIONS Strategic optionsReduction of employee training spending (lowering employee turnover) Taking advant mount up of radical aliment industry popularity (develop new products for new segments) Advantage of human health problems ( reformment of products).1 Reduction of employee training spending (lowering employee turnover). In order to degradeden of employee training spending and to lower turnover, we would like to suggest To give the channel just for noblely motivated people. It means, that they atomic number 18 going to be fast(a) and not to leave job so fast To train new employees using Big Brother principle. New employees would be trained by employees, who are working longer. In this way, company reduces tr aining spending, new employees are trained by the people, who are working inside the company and do the same things every day. To motivate employees and always sway care roughly their expectations. It fag be money premiums for skinny working in the end of the month (or year), some employees parties, Employee of the week (month) competition and etc. also employer should take a look of what employee is anticipate from employer and try to solve that, ex.Maybe employee is not expected to get premium every month, but forgood and trusty working he would like that the company would pay his child studies payment after 5 years. 2. Taking return of primitive nourishment for thought industry popularity (develop new products for new segments) McDonalds is not that company, who suggest the most entire nutriment, so they can try To make a line of positive solid food in their bill and take a look what is more(prenominal) popular and healthy for their customers. If it is going more popular than everyday circuit board food, it is more worth to make all food in complete way, even it is more expensive. First of all, people like what is instinctive, and then they are interested in the price. To be in a partnership with scientists and doctors in order to take care of their customers heath.Every dust knows that constituent(a) food makes people retrieve better and healthier also it affects nature in a good way. McDonalds declares that everything is for customer, so it mustiness take an advantage of organic food popularity and make their customers to live healthier and in more natural way. To make big advertisement companies declaring organic food pluses and make it more popular in such way. Many people loves McDonalds food, so it has an authority and can show good example of necessity of organic food in people life and compare how organic and usual McDonalds food effect customers health and all the nature roughly them.3. Advantage of human health problems (i mprovement of products) McDonalds is big food supply company, and all of us know, how food affects our health. It is one of the main factors, what built our body and strength our brains. Knowing that, McDonalds should Suggest just high quality, change products, which is full of vitamins and minerals. So, it means that the company must improve their products, all the food must be certificated and fit for all healthy food standards. Be in a contact with suppliers, who supply products for McDonalds food and always check if the products is natural, high standard and healthy for all of age customers. Contact with doctors, scientist and improve their products to fit for all of age customers, even they have some problems with their stomach. It means to make measures and find what the best is for all realistic customers.Strategists have a tremendous amount of both latitude and responsibleness in exploitation and balancing the strategic options of an government. Thecount little decisio ns required of these managers can be overwhelming considering the potential consequences of incorrect decisions. One way to pass over with this complexity is through categorization one categorization scheme is to bar corporate-level strategy decisions into three different types or grand strategies (Porter, 1985). These grand strategies posit efforts to aggrandise business trading operations (growth strategies), decrease the scope of business operations (retrenchment strategies) or maintain the status quo (stability strategies). More specifically, growth strategies are knowing to expand an organizations performance, usually as measured by sales, profits, product mix, market coverage, market share or other news report and market-based variables.Typical growth strategies involve one or more of the side by side(p) _ with a concentration strategy the firm attempts to achieve greater market penetration by becoming highly efficient at servicing its market with a limited product li ne (E.g. McDonalds in fast foods)by using a vertical integration strategy, the firm attempts to expand the scope of its current operations by undertaking business activities erstwhile performed by one of its suppliers (backward integration) or by undertaking business activities performed by a business in its channel of distribution (forward integration) _ a variegation strategy entails moving into different markets or adding different products to its mix. If the products or markets are related to subsisting product or service offerings, the strategy is called concentric diversification. If expansion is into Products or services unrelated to the firms existing business, the diversification is called conglomerate diversification. In order for MCD to enhance its agonistic advantage and market share in the fast food industry, the organization must consider the following recommendations. 1. Implement Online Ordering GloballyThere has been a growing trend of food delivery in the China and affection Eastern Markets. In order to capitalize on this demand and proper customer preferences, MCD has implemented an online ordering system in selected regions such Asia, position East and Africa (Jargon, 2011). However, MCD should consider expanding this growth strategy throughout all its stores. Itis expected that if MCD proceeded with this strategy, the organization will be able to attract build its target market, specially tech savvy teenagers. This will in turn improve its market share and competitive advantage in the fast food industry (Donnelly, 2013).Moreover, by employing online ordering, MCD will experience an increased efficiency as the ordering process will be timely and reduces the chance of misunderstanding as op make up to ordering via a call center (Jargon, 2011). Additionally, there will be a reduction in operating costs, especially in MCD call centers as ordering will be steered to an online chopine (Jargon, 2011) Counteracting this benefit of online o rdering, MCD needs ensure that its product quality is not undermined. Specifically, high quality equipment with insulators should be used in order to retain the eagerness of food, without it getting soggy (Jargon, 2011). Currently, MCD has a flat rate for orders in China, merely charges a fee ranging between fifteen to twenty percent on the order price in other countries (Jargon, 2011). However, MCDs rival, KFC currently charges a flat rate on its delivery orders. Therefore, it is recommended that MCD implements a flat rate on delivery orders in all its fast food outlets in order to maintain consistency and remain competitive in the market (Jargon, 2011). 2. Increase the number of healthy options in MCDs add-inAs raised in 1.0 of this report, changing customer tastes and preferences towards healthy eating has posed a threat for MCD. Since, MCD is an influential brand in society the organization has faced scrutiny by several health groups over its menu lacking healthy options (Str om, 2013). In order to rectify this issue, MCD is currently developing initiatives in order to improve to menu to suit with the changing gloss in society. Specifically, the organization is proposing make significant changes to its menu, particularly developing food that is low in salt and sugar by 2020 in regions that circular for over eighty five percent of sales (Strom, 2013). Furthermore, MCD is proposing to place less emphasis on its menu items that are deemed to be unhealthy to children in its marketing campaigns (Strom, 2013).Currently, MCD has placed premium pricing on its healthy options and this has downgraded its competitive advantage. This is due to rival, Subway being successful in its ability to swap healthy and fresh fast food at affordable prices (Strom, 2013). Therefore, in order to match this, MCD should consider incorporating more fresh produce into its menu selection that is also reasonably priced. Additionally, rival Burger King recently announce its new turk ey burger to its menu (Strom, 2013). As a result, introducing more hunt down meat options into its menu is recommended to MCD in order to appeal to health certain individuals.