Press Kit Format - How to Make a Proper Press Kit for Events Essay Example for Free

Press Kit Format How to Make a Proper Press Kit for Events Essay The materials that make up a press kit are usually assembled in a standard two-pocket folder. Choose folders that have slots for your business cards, and in a color that complements your companys printed literature. Press kit materials typically used include the following information pieces: Insert, on the right side of the folder, from front to back: †¢ Business Card Place a copy of the contact persons business card in the slot inside the folder, usually on the right inside flap. †¢ Press Release Announce your big news! A press release contains information in printed form, is written like a newspaper story and is issued to media representatives and reporters. †¢ Article Reprints Samples of past press coverage your company or the person in the news release has received can help sell the newsworthiness of your story. †¢ Copies of Speeches or Presentations given in association with your company or business can also make an impression. Insert, on the left side of the folder, from front to back: †¢ Photographs typically a 5x7 black and white glossy photo of your product or a person mentioned in your press release †¢ Company Profile and Fact Sheets A concise summary of your companys history, initiatives and goals, including a description of your products and services. If you are introducing a new product or service, include a separate fact sheet highlighting its features and benefits. †¢ Testimonials and Case Studies Positive statements or success stories about your business and its products and services from satisfied customers and clients can illustrate your companys significance. †¢ Biographies Profiles of yourself and key employees provide details about the people behind the business. †¢ Statistical Data Charts, graphs and line art can help illustrate your story. Some companies include a comparison chart of their products and services compared to their closest competitors. †¢ Brochures, Catalogues, Newsletters or other Business Literatur e Smaller brochures may be placed in front of other materials.