Genetically Modified Foods: The Downfall of Monsanto Essay -- Monsanto

Executive SummaryMonsantos downfall could be attributed to several reasons. The passion of Alan Shapiros vision blinded the Compevery into reservation rash decisions and the large amounts of money spent pursuing the objective prevented any U-turns later. The orders unshaken beliefs that it was correct had made it arrogant and non hear to the outrage all around. Monsanto underestimated consumer resistance.There was no obvious receipts in the products introduced. It may ca-ca been a different story if the products were introduced in developing counties where transport is poor or people starving from process failures.Monsanto also ignored cultural differences. Canada and US were indifferent to genetically modify products but there was anger in Europe and the UK. Recent blunders by government handling the BSE and Mad Cow outbreaks dampened peoples confidence in genetically modified products. Selling the idea of genetically modified crops is not easy. The industry needs to persua de people of the benefits and the companies must(prenominal)(prenominal) be seen to be socially responsible, socially responsive and ethical. Companies mission statements must not seem to be solely profit driven.Introduction - Monsanto and Alan Shapiros wad"Its about the earth, its about the environment, and its about food. Its about health and regimen. Those atomic number 18 deep, ancient things for civilisation, and they are for the people." - Alan ShapiroThe Monsanto Company in 1995 led by Alan Shapiro was composite in agriculture, pharmaceuticals, food and chemicals. Shapiros passionate vision was the application of biology to food, nutrition and human health. He believed that people would want the products offered by Monsanto. The products themselves are defend by patents, thus restricting competition. All Monsanto needed to do was overtop and position all their products as either number one or two in their respective commercialises.Consolidation started in the seed market that was already concentrated in the hands of a few companies. By 1999 Monsanto spent more than $8 billion making acquisitions. Four corn seed companies had controlled 87% of the US market in 1996. Monsanto acquired two of them, Holdens mental home Seeds and DeKalb. Delta & Land Pine controlled 75% of the cottonseed market and Monsanto made a bid for that company too.It was a simple winning strategy preac... ...d exploiter safety. Figure 3 shows a suitable process where products are assessed preceding to introduction and results evaluated.It is important for judicatures operating in this area to be ethical. The organisation must be socially responsible, i.e. monitor social developments, forecast potential difference problems and even conduct surveys to determine social requirements. The organisation must have special departments, taskforce or committees e.g. DuPont that are responsive to the changing social sentiments.The company must persuade people of the be nefits of biotechnology and genetically enhanced products listen to all stakeholders and not underestimate consumer resistance. BibliographyByrne, J. How Jack Welch runs GE V military control Week 8 June 1998Genetically Modified Crops The Ethical and Social Issues - www.nuffieldfoundation.orgBatalion, N. 50 Harmful effects of Genetically Modified Foods - www.cqs.comSpecter, M. Food that Bit concealment - Good Weekend 10 June 2000.Hewett, J. DuPont turns into a green crusader V Sydney Morning Herald 4 June 2001Adventa Home rascal - www.advantacan.comSygenta Home Page - www.syngenta.comPioneer Hi-Bred Home Page - www.pioneer.com